الخطوة الأولى لنجاح أي مشروع: هل تعرف تحليل PESTEL؟
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الخطوة الأولى لنجاح أي مشروع: هل تعرف تحليل PESTEL؟
هل تبني استراتيجية شركتك على "الحدس" أم على دراسة حقيقية للسوق؟ في هذا المقطع، يوضح الأستاذ سليم بن اعرب أن أول خطوة يخطوها أصحاب المشاريع الناجحين هي فهم بيئتهم الخارجية عبر تحليل PESTEL ...
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