Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show up for them.
The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...
Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW YORK – June 23, 2026 – Today, Nielsen ...
One of the report’s standout findings was a notable drop in year-on-year share and reach for the Eurovision Song Contest. The 2026 broadcast recorded a 27.95% share of the audience, putting it into ...
NCAA Tournaments Spark March Madness for Paramount and Warner Bros. Discovery in Nielsen’s The Gauge
Disney Gets a Boost from ‘The Oscars’ and a Record-Setting Streaming Month, with ‘Paradise,’ ‘Grey’s Anatomy,’ ‘Zootopia 2’ and ‘Bluey’ Popping NEW YORK – May 19, 2026 – According to Nielsen’s March ...
Nielsen’s MDE offering at scale. NEW YORK, April 15, 2026 – Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, and Nielsen, a ...
New Gracenote study finds behavioral change well underway, but trust in AI-generated results has not kept pace NEW YORK, April 8, 2026 — Gracenote, the content intelligence business unit of Nielsen, ...
New York, March 12, 2026 – Nielsen, a global leader in audience measurement, data and marketing intelligence, today released “The 2026 Upfront Planning Guide,” which takes an in-depth look at ad ...
Sydney – March 11, 2026 – New Nielsen Ad Intel data shows advertising investment across Australia’s financial sector reached $756 million in 2025, up 20% from $630 million in 2024, as brands increased ...
New York – March 5, 2026 – According to Nielsen’s proprietary data, 46 billion minutes* of women’s sports were consumed in the U.S. in 2025. Nielsen’s new data is revealed in celebration of ...
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