NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...

Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

Pause for a moment and think how you consume media in your typical day. You might start with listening to the radio or a podcast during your commute or check news alerts on a mobile app, scroll ...

Daily audio consumption in the first quarter of 2025 amounted to 3 hours and 54 minutes of daily 1 listening across both ad supported and ad free platforms like radio, podcasts, streaming music ...

纽约 -2025 年 2 月 11 日-根据尼尔森公司（Nielsen）的数据，2 月 9 日星期日，估计有 1.277 亿观众收看了第九届超级碗比赛，成为电视史上收视人数最多的超级碗比赛和单一电视台转播。超级碗 LIX ...

2025 年的全球营销格局充满活力。人工智能的快速发展和可购物广告的兴起带来了令人兴奋的机遇，但该行业也在应对全球市场的波动，包括供应链的不确定性和消费者情绪的变化，从而带来了 ...