Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...

Reddit Jen Wong on AI data licensing deals and what it takes to stop bad actors from gaming its forums to sway AI results.

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen's audience curation helped it ...

Comcast separates NBCUniversal and Sky from its broadband and wireless business; Omnicom is all in on M&A; and startup ...

Atria's collective approach is a response to growing monetization challenges and the need to protect the value of human ...

AI is rapidly moving from promise to practice in streaming TV advertising, reshaping how campaigns are planned, executed and ...

If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets.

Signal loss is becoming a growth opportunity. IntentIQ's Fabrice Beer-Gabel explains how AI-powered identity amplification is ...

Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers ...

Consumers complain about AI-generated content, but ad experts say AI has important place in video creation and production, ...