Years into the AI boom, advertising still struggles to turn AI into real business value. Cadent and Movable Ink explain why infrastructure, not models, is the key to making AI work at enterprise scale ...

With media megamergers, acquisitions and spin-offs left and right, the pace of change in the media landscape is difficult to ...

The industry spent years building data verification frameworks for publishers and sellers. The buy side has no equivalent ...

Retail media networks keep striking deals with or acquiring streaming services and ad platforms as a way to extend ecommerce ...

Dive into AdExchanger's Scott Schiller coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Sean Crawford coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...

Reddit Jen Wong on AI data licensing deals and what it takes to stop bad actors from gaming its forums to sway AI results.

In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from ...

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen's audience curation helped it ...

Comcast separates NBCUniversal and Sky from its broadband and wireless business; Omnicom is all in on M&A; and startup ...

Dive into AdExchanger's Giving Tuesday coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.