Retail Media is having its moment. Spend is growing, the forecasts are hard to ignore, and barely a conference goes by without it taking centre stage. But for all the momentum, the conversation has a ...

For too long, consumer packaged goods (CPG) brands have been told if return on ad spend is strong, media is working successfully. Then why are most brands living in a different reality as household ...

The classic list of blue links is an afterthought in Google’s new vision for search. In its most recent annual I/O conference, the tech giant made it clear that it is full steam ahead in creating a ...

Programmatic was built for speed. Agentic buying will be built for speed squared. The discipline the industry owes its clients is the one we have skipped for twenty years: understanding every decision ...

8:00 a.m., Milan, Isola district. A notification on my smartphone announces that the chauffeur who is supposed to take me to the airport is waiting downstairs. The chauffeur, however, is not there.

For years, marketers have talked about fragmentation as if it were an unfortunate side effect of modern media. Channels multiplied. Platforms proliferated. Audiences scattered. Measurement became more ...

The entire industry is panicking about the wrong thing. Right now, every marketing team on LinkedIn is sprinting to get cited by ChatGPT. They’re rewriting their FAQs, stuffing schema markup into ...

Around 91% of businesses now say they use AI in some capacity, yet the same McKinsey research suggests only 1% consider themselves truly mature in deploying it. I’ve been at PubMatic for more than 15 ...

In an era where brands and agencies are under increasing pressure to prove social impact isn’t just performative, partnerships that combine community, culture and long-term commitment are beginning to ...

In this episode, Daniella Harkins, SVP of Product GTM at LiveRamp shares a practical, grounded look at making AI actually useful inside marketing teams. From starting with simple use cases and leaning ...

In my hotel room in Tribeca, Love Story: John F. Kennedy Jr. & Carolyn Bessette played quietly while the Empire State Building glowed above Manhattan. Mazzy Star and Sade drifted through scenes of a ...

Every World Cup drives a surge in traffic, engagement, and advertiser demand. That part is expected. What’s less certain is how much real competition exists for that demand once it reaches app ...