A handful of Indigenous tribes are partnering with World Cup host cities to showcase their traditions and cultures ...

The smash-hit tournament has a lot to teach Planet NCAA.

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with ...

Mexico advanced to the Round of 16 at the World Cup, defeating Ecuador 2-0 on Tuesday in Mexico City's Azteca Stadium, ...

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

Here's everything you need to know to watch the Brazil vs. Japan World Cup match, including where to watch on TV or live ...

The men believed they were meeting up with teenagers for sex.

The advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different. So far, they ring true ...

Live updates from Canada vs. South Africa at the 2026 FIFA World Cup on Sunday. Get the latest news and results as the ...

They’re not Ronaldo or Messi, but they might be set for life after gaining millions of new followers.

Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...

FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling ...