World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, driven by commercial interests rather than solely player welfare.

The He Gets Us campaign debuts a new World Cup ad examining the mental health impact of winning at all costs. Vote now in Ad ...

Brooklyn Beckham’s latest DoorDash ad did not just promote the World Cup. It pulled his family rift back into public view ...

Fox kicked off the World Cup by airing full-screen ads during FIFA's newly introduced hydration breaks, sparking some outrage ...

In addition to current stars like Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vini Jr., the Nike spot also features LeBron James, Travis Scott, Kim Kardashian and Jason Sudeikis as Ted Lasso ...

For the first week of games at the 2026 World Cup, Fox Sports had implemented full-screen advertisements during mandatory ...

Social media has been full of anger at the hiatuses. On X, comedian Kevin Fredericks called the hydration break "pure capitalism." Musician Lloyd Cole said U.S. television had "finally got their 4 ...

For most of the past year, Diego Luna was the face the United States Soccer Federation wanted the world to see. He was in the ...

Are you excited for the World Cup? After Nike's 6-minute short film including LeBron James and Ted Lasso, you will be.

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that ...