The Supreme Court declared illegal the distribution of sound advertising on the wall of the Central Cinema building in Yakutsk. This is stated in the message of the Federal Antimonopoly Service. The ...

Usually, I avoid advertising like the plague. It doesn’t matter what type of advertising either. Television — I tune out or change the channel. Radio — I turn the dial. Print — I flip through pages ...

Audio can change the way consumers feel about a brand, and several recent studies conducted by Neuro-Insight, a neuromarketing analytics company, set out to prove it. Neuro-Insight provides brands and ...