Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

National companies need to engage in local store marketing strategic processes to be competitive for local consumers. Local store marketing is the future. National companies have been struggling with ...

Maria Topken is director of client leadership for Sunrise Advertising in Cincinnati. She has previously served as marketing director at Long John Silver’s, and has worked with Wendy’s and Steak ’n ...

You are ready to open your newest restaurant location. You’ve upfitted the space, painted, installed, and polished, hired the counter workers, and now you’re just ...

On-premise marketing is also called merchandising or local store marketing. It pertains to in-store marketing that companies use to influence buyers. These marketing strategies are implemented where ...

Franchising is a model that allows business owners to grow their businesses and expand the brand. Franchisees buy into a brand that has concept, operations and marketing support. However, franchisees ...

Dunkin’ Brands, the company which includes Dunkin’ Donuts and Baskin-Robbins in its portfolio, is partnering with HubKonnect to offer marketing solutions driven by artificial intelligence (AI) to its ...

Bojangles' has hired Tammy Kravitz as local store marketing coordinator. She will work to build brand awareness through local store initiatives and community outreach at company-operated stores in the ...

In today’s franchise restaurant environment, there are a lot of factors that can’t be controlled—from inflation to increased competition. One area that is often forgotten, but has the ability to make ...

In case you hadn’t noticed, we are now closer to the year 2076 than we are to the end of World War II. And we’re nearer to Sept. 11, 2019, than we are to Sept. 11, 2001. Yes, the world turns, time ...

You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and attract more customers. A digital ...