It was late in 2023 when Brazil international Endrick and his family arrived at New Balance’s headquarters in Boston to put ...

This comes after FIFA invested years developing tools that combine player tracking, artificial intelligence and ball sensors ...

Portugal booked their place in the FIFA World Cup last 16 after a dramatic 2-1 win over Croatia, but the match ended in ...

An experienced fashion company but soccer neophytes, Capelli was ready when Cape Verde's Blue Sharks went on a shock World Cup run.

The University of Tennessee and Adidas officially started their 10-year partnership on Thursday. “Our mission is to build the ...

The analysis was based on commercial advertising aired during breaks in live matches across seven linear television channels and four CTV language feeds ...

The report tracked commercial ads during live matches on seven linear TV channels and four CTV language feeds, excluding pre-, mid- and post-match shows and promos.

FIFA have explained why Croatia's dramatic stoppage-time equaliser against Portugal was ruled out after VAR intervened. Connected Ball Technology detected the slightest touch from Igor Matanovic in ...

Did a Croatia player touch the ball before the game-tying goal vs. Portugal before it was called back due to offsides.

The score was briefly 2-2 between Portugal and Croatia in extra but a decisive equaliser by Joško Gvardiol was ruled out due ...

The American sportswear giant presented its financial results this week. Despite marketing efforts for the 2026 World Cup, ...