The American sportswear giant released its financial results this week. Despite marketing efforts for the 2026 World Cup, the ...

The University of Tennessee and Adidas officially started their 10-year partnership on Thursday. “Our mission is to build the ...

An experienced fashion company but soccer neophytes, Capelli was ready when Cape Verde's Blue Sharks went on a shock World Cup run.

This comes after FIFA invested years developing tools that combine player tracking, artificial intelligence and ball sensors ...

The score was briefly 2-2 between Portugal and Croatia in extra but a decisive equaliser by Joško Gvardiol was ruled out due ...

The analysis was based on commercial advertising aired during breaks in live matches across seven linear television channels and four CTV language feeds ...

Understanding the "almost entirely in white" Wimbledon rules and how brands are getting creative, especially with the one ...

FIFA’s technology inside the Adidas Trionda ball showed that Igor Matanovic did get a slight touch which meant Mario Pasalic was offside.

There are few players who command the complete reverence of their team-mates, young and old, when they themselves are still ...

The report tracked commercial ads during live matches on seven linear TV channels and four CTV language feeds, excluding pre-, mid- and post-match shows and promos.