An experienced fashion company but soccer neophytes, Capelli was ready when Cape Verde's Blue Sharks went on a shock World Cup run.

Did a Croatia player touch the ball before the game-tying goal vs. Portugal before it was called back due to offsides.

The World Cup is about money. Sure, it’s about national pride and ridiculous dances and sometimes even soccer. But really it’s about money. Money and monied brands and money p ...

Thirty years in the making, Adidas launched its World Cup campaign featuring Timothée Chalamet, Lionel Messi, and a trio of ...

Football fever has officially swept over the United States. Not only have several cities across the country hosted matches, but the United States Men's National Team (USMNT) is in the Round of 16.

Among the updates, announcements and marketing drives for mobile games, this bustling industry sees a never-ending flow of crossovers and collaborations.

Among four key international soccer tournaments, Nike took 64.7 percent of the goals scored, beating out Adidas at 20.9 ...

Lionel Messi, Trinity Rodman, Patrick Mahomes, and more headline the DICK's Sporting Goods and Adidas campaign, turning the spotlight on possibility.

It started with a whimsical idea. Why not transform the landmark Science World museum in downtown Vancouver, the geodesic ...

Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...

The World Cup winners and losers in advertising may be indicative of a broader trend of how people are responding to ...

Bad Bunny will introduce the F50 Ghost Sprint with Adidas on July 18, one day before the World Cup Final will start. The shoe ...