An experienced fashion company but soccer neophytes, Capelli was ready when Cape Verde's Blue Sharks went on a shock World Cup run.

The American sportswear giant released its financial results this week. Despite marketing efforts for the 2026 World Cup, the ...

The World Cup is about money. Sure, it’s about national pride and ridiculous dances and sometimes even soccer. But really it’s about money. Money and monied brands and money p ...

The biggest ambassador of Tennessee was front and center in the sports apparel giant’s promotional video. The Tennessee Vols ...

Tennessee legend Peyton Manning helped re-introduce Adidas as the Vols' official apparel sponsor at the start of a 10-year ...

Santiago Halty spent years chasing a World Cup breakthrough. It arrived with Cape Verde's underdog Vozinha wearing his ...

If you’ve heard of it, you know where this is going. The official soccer ball of the 2010 Men’s World Cup was not popular. It ...

As Atlanta hosts matches during the 2026 FIFA World Cup, Anthony “T.J.” Bennett believes the city is poised to showcase ...

From Naomi Osaka’s kimono-style robe worn at Wimbledon this week, to Andre Agassi’s ’80s denim shorts, tennis has long been a ...

FIFA's high-tech ball is responsible for one of the most dramatic climaxes to a World Cup match ever. What FIFA calls ...

Thirty years in the making, Adidas launched its World Cup campaign featuring Timothée Chalamet, Lionel Messi, and a trio of ...

Football fever has officially swept over the United States. Not only have several cities across the country hosted matches, but the United States Men's National Team (USMNT) is in the Round of 16.