The style was seen on Benito's feet in Adidas' World Cup ad.

Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...

Thirty years in the making, Adidas launched its World Cup campaign featuring Timothée Chalamet, Lionel Messi, and a trio of ...

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

Lionel Messi, Trinity Rodman, Patrick Mahomes, and more headline the DICK's Sporting Goods and Adidas campaign, turning the spotlight on possibility.

The video follows a buyer who purchases an abandoned storage unit linked to an Adidas employee and discovers more than 300 boxes of brand-new Adidas products. Inside are club jerseys, soccer balls, ...

Nike and Adidas Wage World Cup Marketing War Nikes 76M ad views vs. Adidas NYC dominance highlight fierce brand rivalry ...

Most recently, adidas was the shirt sponsor from 2005 to 2008, and now the three stripes are returning to the 1. FC Köln ...

World Cup advertising campaigns are beginning to rival their Superbowl counterparts, as companies and brands use authenticity to navigate a complex operating environment ...

As the 2026 World Cup reaches the knockouts, the two biggest names in football pour undisclosed sums into 'culture' — while ...

The Kardashianization of sportswear marketing, where individual star power outshines club or national loyalties, is on full display as industry giants Nike Inc. and Adidas AG battle for World Cup ...