The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show up for them.

The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

Marketers have always been pressured to deliver measurable returns on their efforts, but the demand for growth has sharpened as the world looks toward a post-pandemic future. And to deliver, marketers ...

2025 年的全球营销格局充满活力。人工智能的快速发展和可购物广告的兴起带来了令人兴奋的机遇，但该行业也在应对全球市场的波动，包括供应链的不确定性和消费者情绪的变化，从而带来了 ...

纽约 ——2026年2月10日——尼尔森公司基于大数据+样本测量数据显示，约1.256亿*观众于2月8日周日观看了第六十届超级碗赛事。美国全国广播公司（NBC）转播的本届超级碗收视规模位列历史第二 ...