Founded in 1837, the agriculture machinery company has partnered with MLB and been active on TikTok to connect with new generations of consumers.

E.l.f. is tapping into soccer’s broad fandom to associate itself with the sport. The timing of its activation at House of Goal aligns with the World Cup’s third place play-off and final matches.

CANNES, LIONS — When retail media first landed at Cannes Lions, it made for a bit of an odd fit — an unshowy, lower-funnel channel encroaching on the festival celebrating bold creative ideas. As the ...

Walmart last week announced plans to acquire Vibe.co, a connected TV ad platform designed with small- and mid-sized businesses and mid-market brands in mind. The deal, reportedly for $1.2 billion in ...

The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the ...

CANNES, FRANCE — Cannes Lions this year didn’t herald the arrival of many new trends that turned heads, but rather iterated on some that already had a rising profile and have become more entrenched in ...

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process ...

Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise ...