Matt McGowan will chair the industry association as it continues to push the value of total TV advertising in Canada.

The Omnicom Media agency is pairing its data spine with Atelier La Presse’s reader intelligence to sharpen Quebec audience ...

The brewer’s limited-edition cans are backed by a summer campaign spanning retail, social, digital video, OOH, influencers and earned media.

Time is running short to put forth your vote for the marketing leaders and brands you feel are having the biggest impact on ...

The QSR remained Canada’s most active radio advertiser, while grocery stores and supermarkets overtook QSRs as the top ...

Suncorp’s Haven shows how brands can turn data into a service people actually use, reframing insurance as a tool for ...

Canada Soccer and CSME are using BC Ferries and White Spot to show how regional partners, owned channels and earned media can extend national-team momentum beyond broadcast.

The Cannes-winning work transformed payment terminals into an emergency banking channel for victims of phone theft.

Evolve Agency Group has named Jeff Dack president, as the independent agency looks to build on a model that brings media, ...

After reviewing more than 200 entries, IKEA's Jonelle Ricketts says the strongest activations were rooted in human insight ...

The latest collab uses creators, paid social and festival storytelling to keep the apparel drop in market through the summer.

The Cannes-announced partnership aims to give retailers and advertisers a single way to plan, activate and measure online and ...