FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling ...

Scammers are looking to make a quick buck during the world's biggest sports event—but not all online freebies are scams. Here ...

Distracting people's attention has become a central feature of the World Cup, with sponsors and nations trying to convince ...

After Marcelo Bielsa's squad failed to win a match at the 2026 World Cup, the team will fly home on separate commercial ...

Maja Lindelof, dubbed the Premier League's hottest WAG with a 9.7 score, shares video of her mechanical bull ride during her ...

Last week, FIFA announced that the 2026 World Cup had already broken the all-time attendance record for the tournament.

Nike, Adidas, Home Depot, and FIFA itself offer a powerful reminder: marketing success depends on far more than how much you ...

Here's everything you need to know to watch the Brazil vs. Japan World Cup match, including where to watch on TV or live ...

Gianni Infantino has clocked up thousands of air miles across North America so far.

The advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different. So far, they ring true ...

Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...