Adidas and Puma, the two companies with the largest share of non-Nike athletes in the NWSL, are the first brands to opt into ...

The Forbes' World's Most Influential CMOs 2026 list recognizes chief marketers whose approach to driving growth is charting ...

Nike, Adidas, Home Depot, and FIFA itself offer a powerful reminder: marketing success depends on far more than how much you ...

A USA TODAY analysis of World Cup kit suppliers shows Adidas and Nike are locked in a close race, with Puma and the rest of ...

The Tennessee Volunteers will be officially changing from Nike to Adidas on July 1, and some fans are worried about what the ...

Nebraska five-star quarterback commit Trae Taylor was named the MVP of the Elite 11 Finals on Friday.

The National Women’s Soccer League has launched a new footwear sponsorship framework that limits brand visibility to those ...

Palmer was widely expected to be on England’s roster for the 2026 World Cup, but Three Lions boss Thomas Tuchel had other ...

Odell Beckham Jr. and Richard Sherman were the two latest Madden cover athletes and are now two of the foremost pitchmen for ...

AS Roma supporters have launched an online petition to block the club from signing Mason Greenwood. Fans are fiercely ...

In one of the most surprising moves of the summer transfer window, former Ballon d’Or winner Ronaldinho is set to return to ...

Channing Tatum dressed up as Norway star Erling Haaland at the World Cup, and it's so glorious.