NBA top pick AJ Dybantsa reveals the surprising origin of his Nike logo and the meaning behind his signature star.

The National Basketball Players Association recently launched Plyrs Untd, a consumer-facing commercial brand that converts ...

The blind-box phenomenon has hit the sneaker world.

A USA TODAY analysis of World Cup kit suppliers shows Adidas and Nike are locked in a close race, with Puma and the rest of ...

The tale may well have been told at the 1996 Atlanta Olympics. But a significant portion of the story of America’s dominance ...

Adidas and Puma, the two companies with the largest share of non-Nike athletes in the NWSL, are the first brands to opt into ...

Charles Barkley explained why most NBA players aren't worth the admiration fans give them.

Steph Curry and Jalen Brunson are two of the NBA’s bona fide superstars. And a new initiative wants to further leverage their ...

The point of TOMA is to give young players pathways to continue playing futbol on their terms. In describing its mission for ...

Once upon a time, pro athletes endured the same high-altitude agonies as everyone else. Then teams discovered the benefits of ...

The National Women’s Soccer League has launched a new footwear sponsorship framework that limits brand visibility to those ...

Watch every match of every round of the AFL Premiership Season LIVE and ad-break free during play on FOX FOOTY, available on ...