The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the better ad.

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to ...

The rivalry has seen the two brands roll out blockbuster-style advertisements packed with some of the biggest names in sport ...

The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, ...

The Forbes' World's Most Influential CMOs 2026 list recognizes chief marketers whose approach to driving growth is charting ...

The Tennessee Volunteers will be officially changing from Nike to Adidas on July 1, and some fans are worried about what the ...

The news spread like wildfire with millions of views of the commercial being shared across TikTok, Instagram, and YouTube.

Broadcaster reveals revenues from expanded tournament are running about 30% higher than for Euro 2024 ...

Nebraska five-star quarterback commit Trae Taylor was named the MVP of the Elite 11 Finals on Friday.

You don't have to love soccer to enjoy the World Cup. The memes, star-studded ads, superfans and other off-field moments may be the best part.

Giannis Antetokounmpo’s partnership with Nike began long before he was an NBA superstar, and it started with a decision that ...

As they begin their 2026 World Cup campaign, the England brand is unrecognisable from 10 years ago – and it is paying off in ...