An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet ...

Featuring anyone under the sun, from Timothée Chalamet to Kim Kardashian and multiple Beckham cameos.

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's ...

World Cup advertising campaigns are beginning to rival their Superbowl counterparts, as companies and brands use authenticity to navigate a complex operating environment ...

Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big ...

Forget the waiting and the restrained hype: brands have already scored the first screamers of the 2026 World Cup. Between ’90s nostalgia, impossible pop-culture cameos, and animations bordering on ...

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, seemingly driven by ...

For the first week of games at the 2026 World Cup, Fox Sports had implemented full-screen advertisements during mandatory ...