The style was seen on Benito's feet in Adidas' World Cup ad.

Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...

Lionel Messi, Trinity Rodman, Patrick Mahomes, and more headline the DICK's Sporting Goods and Adidas campaign, turning the spotlight on possibility.

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

As the 2026 World Cup reaches the knockouts, the two biggest names in football pour undisclosed sums into 'culture' — while ...

World Cup advertising campaigns are beginning to rival their Superbowl counterparts, as companies and brands use authenticity to navigate a complex operating environment ...

The Kardashianization of sportswear marketing, where individual star power outshines club or national loyalties, is on full display as industry giants Nike Inc. and Adidas AG battle for World Cup ...

You don't have to love soccer to enjoy the World Cup. The memes, star-studded ads, superfans and other off-field moments may be the best part.

Fox kicked off the World Cup by airing full-screen ads during FIFA's newly introduced hydration breaks, sparking some outrage ...

Adidas' homage to Oasis and Britpop Britain, “Original Forever,” has won the Entertainment Grand Prix as Cannes Lions reveals ...