A new era of University of Tennessee Athletics is now underway as Thursday marked the beginning of a decade-long apparel deal ...

Tennessee legend Peyton Manning helped re-introduce Adidas as the Vols' official apparel sponsor at the start of a 10-year ...

Santiago Halty spent years chasing a World Cup breakthrough. It arrived with Cape Verde's underdog Vozinha wearing his ...

As Atlanta hosts matches during the 2026 FIFA World Cup, Anthony “T.J.” Bennett believes the city is poised to showcase ...

Thirty years in the making, Adidas launched its World Cup campaign featuring Timothée Chalamet, Lionel Messi, and a trio of ...

The 2026 World Cup is a punishing expense for supporters, but for the right operator it’s a goldmine — and few work that space better than David Beckham.

Among the updates, announcements and marketing drives for mobile games, this bustling industry sees a never-ending flow of crossovers and collaborations.

Columbia Sportswear, Adidas, and The Ordinary won big at the 2026 Cannes Lions International Festival of Creativity.

Star power is in full force at this year's FIFA World Cup. But, argues Robert Volten, Managing Partner at Chuck Studios, that ...

The video follows a buyer who purchases an abandoned storage unit linked to an Adidas employee and discovers more than 300 boxes of brand-new Adidas products. Inside are club jerseys, soccer balls, ...

Most recently, adidas was the shirt sponsor from 2005 to 2008, and now the three stripes are returning to the 1. FC Köln ...

Houston-area law enforcement has seized more than 27,000 counterfeit FIFA-related items worth more than $6.1 million in ...