A new era of University of Tennessee Athletics is now underway as Thursday marked the beginning of a decade-long apparel deal ...

Tennessee legend Peyton Manning helped re-introduce Adidas as the Vols' official apparel sponsor at the start of a 10-year ...

Santiago Halty spent years chasing a World Cup breakthrough. It arrived with Cape Verde's underdog Vozinha wearing his ...

The University of Tennessee and Adidas began a 10-year partnership on Wednesday. Adidas is the official footwear, uniform, apparel and sideline partner of Tennessee athletics. Adidas also served as ...

As Atlanta hosts matches during the 2026 FIFA World Cup, Anthony “T.J.” Bennett believes the city is poised to showcase ...

David Beckham may have retired from professional football in 2013, but his star power continues to be as valuable as ever. Now more than a decade later, he is c ...

Thirty years in the making, Adidas launched its World Cup campaign featuring Timothée Chalamet, Lionel Messi, and a trio of ...

Mauricio Pochettino is a former Argentina player who has coached Paris Saint-Germain and Chelsea. He took the helm of the ...

Business of Fashion sports and fashion correspondent Mike Sykes discusses Nike's fourth-quarter earnings and the company's ...

Tech companies, Zlatan, Fox Sports and the Beckham boys all make the list.

The 2026 World Cup is a punishing expense for supporters, but for the right operator it’s a goldmine — and few work that ...