Tennessee legend Peyton Manning helped re-introduce Adidas as the Vols' official apparel sponsor at the start of a 10-year ...

Santiago Halty spent years chasing a World Cup breakthrough. It arrived with Cape Verde's underdog Vozinha wearing his ...

As Atlanta hosts matches during the 2026 FIFA World Cup, Anthony “T.J.” Bennett believes the city is poised to showcase ...

Thirty years in the making, Adidas launched its World Cup campaign featuring Timothée Chalamet, Lionel Messi, and a trio of ...

The 2026 World Cup is a punishing expense for supporters, but for the right operator it’s a goldmine — and few work that space better than David Beckham.

Among the updates, announcements and marketing drives for mobile games, this bustling industry sees a never-ending flow of crossovers and collaborations.

The video follows a buyer who purchases an abandoned storage unit linked to an Adidas employee and discovers more than 300 boxes of brand-new Adidas products. Inside are club jerseys, soccer balls, ...

Among four key international soccer tournaments, Nike took 64.7 percent of the goals scored, beating out Adidas at 20.9 ...

When the World Cup knockout round began Sunday, Kalshi joined the likes of Coca-Cola, Visa and Adidas with sideline ...

Lionel Messi, Trinity Rodman, Patrick Mahomes, and more headline the DICK's Sporting Goods and Adidas campaign, turning the spotlight on possibility.

It started with a whimsical idea. Why not transform the landmark Science World museum in downtown Vancouver, the geodesic ...

Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...