I love a good World Cup commercial. Who can forget Nike’s 2002 Secret Tournament commercial? Or this year’s Rip the Script?

It is a battle measured not in goals or points, but in sponsorship deals, shirt sales and global exposure. The rivalry ...

It started with a whimsical idea. Why not transform the landmark Science World museum in downtown Vancouver, the geodesic ...

Bjørn Gulden is one of the most compelling executive stories in global sport and business. He is a former professional footballer whose athletic career was cut short by injury but whose passion for ...

It started with a whimsical idea. Why not transform the landmark Science World museum in Vancouver into a gigantic 17-story ...

Pink boots have become one of the most noticeable trends of the World Cup, and the reason is more commercial than mysterious. Across the opening matches, viewers have spotted bright pink footwear ...

Explore how Brazil, despite not winning the World Cup since 2002, remains the most valuable and iconic football brand in the ...

Partnering the RBFA since 2015, Adidas will continue to outfit the men’s, women’s and youth category national teams.

The German sportswear brand will continue as Real Madrid's kit supplier through 2033-34.

Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...

Visits to Adidas' U.S. stores surged 47% during the first week of the World Cup compared to ​2026 averages, versus an 11% ...