The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...

Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW YORK – June 23, 2026 – Today, Nielsen ...

Black adults spend 31.8% more time with TV each week than the general population; 43% of Black respondents across five countries want more representation of their identity group on TV. NEW YORK – ...

Where should I advertise and when? This is probably one of the most frustrating questions in the marketing book. Today as always, every company must carefully study its markets, decide where to ...

Nielsen’s MDE offering at scale. NEW YORK, April 15, 2026 – Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, and Nielsen, a ...

From Selection Sunday until “One Shining Moment” is played, the excitement of buzzer beaters, Cinderella stories, and bracket busters keep fans deeply engaged for nearly the entire month. With 414 ...

Jakarta – October 14, 2025 – Latest data from Nielsen Ad Intel shows Indonesia’s advertising landscape is being reshaped by both familiar FMCG giants and a wave of fast-growing service sectors.

Marketers have always been pressured to deliver measurable returns on their efforts, but the demand for growth has sharpened as the world looks toward a post-pandemic future. And to deliver, marketers ...

Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance. This is a boon ...

How can broadcasters and sponsors fuel the momentum? Interest in women’s sports is growing at a meteoric pace. The 2023 NCAA tournament drew nearly 10 million viewers for the final game between Iowa ...

This hub features the latest reports, data and insights related to The Nielsen Annual Marketing Report series. The report is driven by a national survey conducted across 250+ marketers across a ...