The Media Grand Prix winner decided to change up its playbook by giving fans the chance to make their own Super Bowl ad.

Canadian whisky brand Crown Royal is hitting the road to strengthen its connection with local residents in Manitoba. From March 25 to 27, the Crown Royal Rig – an oversized, whisky barrel-inspired, 18 ...

Suncorp’s Haven shows how brands can turn data into a service people actually use, reframing insurance as a tool for ...

Time is running short to put forth your vote for the marketing leaders and brands you feel are having the biggest impact on ...

The QSR remained Canada’s most active radio advertiser, while grocery stores and supermarkets overtook QSRs as the top ...

Bettina Heimrath is stepping down as president of Hearts & Science in Canada, marking the end of a four-year run leading the Omnicom Media agency. Heimrath confirmed her departure in a LinkedIn post ...

Matt McGowan will chair the industry association as it continues to push the value of total TV advertising in Canada.

The Cannes-winning work transformed payment terminals into an emergency banking channel for victims of phone theft.

Canada Soccer and CSME are using BC Ferries and White Spot to show how regional partners, owned channels and earned media can extend national-team momentum beyond broadcast.

The Omnicom Media agency is pairing its data spine with Atelier La Presse’s reader intelligence to sharpen Quebec audience ...

Evolve Agency Group has named Jeff Dack president, as the independent agency looks to build on a model that brings media, ...

The brewer’s limited-edition cans are backed by a summer campaign spanning retail, social, digital video, OOH, influencers and earned media.