When evaluating sales, marketing and communications content and processes at companies I work with, relevance—or lack thereof—is often the first issue I uncover. Marketers are developing content ...

I (Gregg) was driving down the highway the other day, and was behind a truck advertising for Walgreens. It described the pharmacy as being at the corner of where you could find Instant Points and ...

Fifty eight per cent of those who stop reading, disengage, or unsubscribe quote a lack of relevance as a key factor. Too many people are still looking at unsubscribe rates as a relevant metric to ...

For years, SEO professionals have obsessed over rankings. What position are we in? Did we move up or down? Can we get back to Position 1? But as AI-driven search continues to reshape how information ...