She’s launching three new lipsticks with MAC and all proceeds support gender, sexual, racial, and environmental equality.

Chappell Roan's rise from cult favorite to full-fledged pop phenomenon has earned her another high-profile platform.

The award-winning artist, 28, joined the brand as a global ambassador in December ...

It’s been 25 years since drag legend RuPaul starred in MAC Cosmetics’ inaugural campaign for the nascent Viva Glam line. The campaign made him the first drag queen to secure a major beauty contract, ...

The latest Viva Glam collection will include a trio of shades.

Before celebrity beauty brands dominated social media, MAC was turning lipstick into a cultural event. The company’s Viva ...

It's time for Round 2. Ariana Grande and MAC teamed up for VIVA GLAM in early 2016. Now, there is a new set of Grande x MAC VIVA GLAM lippies on the way! The singer serves as this year's ambassador ...

When MAC launched its first Viva Glam lipstick 1994, HIV/AIDS was the the leading cause of death for all Americans ages 25 to 44. The country, at the time, felt bleak. “The disease robbed the world of ...

What a huge milestone for MAC Cosmetics. MAC is celebrating 25 years of VIVA GLAM lipstick initiatives with a slight makeover. The product was originally created for the sole purpose of helping fund ...

Since 1994, M·A·C Cosmetics has raised over $520,000,000 and counting to support healthy futures and equal rights for all through its iconic, philanthropic VIVA GLAM campaign. Thirty years later, ...

Add Yahoo as a preferred source to see more of our stories on Google. Photo credit: MAC "Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." Way back in ...

The Los Angeles-based organization is dedicated to making midwifery care accessible to families in need. It was partially inspired by founder Elaine Welteroth’s experience having her first son in 2022 ...