If you are glued to the Olympic coverage as I am, you are seeing the commercial from Eli Lilly and Company. Lilly's advertisement uses the scientific method as a narrative frame, drawing a par ...

We usually think of journalists as bringing us news about politics and world events. Analyzing a presidential election or an ongoing scandal helps inform us and holds powerful figures accountable on ...

Over the last few centuries, the scientific method has established itself as a pretty useful tool. A key facet of scientific methodology is reproducibility. Essentially, good science should be easily ...

Unless you're a physicist, you've probably only encountered quantum mechanics on TV. And even when it was explained, you might've still been a little confused. The field of quantum mechanics was ...

Forbes contributors publish independent expert analyses and insights. Márquez is a marine scientist and science communicator Long ago, the ancestral gods of Fiji settled on the Pacific archipelago.