The marketing channel and distribution channel go hand-in-hand. Essentially, without the distribution channel or process, the marketing channel would not exist. The distribution channel includes all ...

Your retailers, distributors and intermediaries provide an important sales and marketing channel for your products. They enable you to deal with customers in ...

Your target audience may be flocking to a certain platform right now, but what if their preferences, site’s algorithms or market forces shift? No matter how great your product or service is, it won’t ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Channel executives on the CRN 2026 Channel Chiefs list were asked to describe their personal channel philosophy. From the ...