“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

Most local advertisers (73%) consider social media marketing to be a “necessary evil.” That’s up from 60% in 2020, according to a poll conducted over the summer by Borrell Associates, a research firm ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Amazon is going after local advertising in its latest move to expand its booming ad business. Amazon has been advertising a handful of roles in cities like New York, Chicago, and Washington, D.C., to ...

Opinions expressed by Entrepreneur contributors are their own. As our digital worlds have expanded, it has become increasingly popular for small businesses with an ecommerce store or online services ...

Search engine optimization (SEO) can feel incredibly overwhelming to many business owners. But did you know that one of the most effective SEO strategies is to target your internet marketing efforts ...

As the 2023 upfront approaches, NBCU is offering media buyers a platform to buy ads around the world ... or in a single local market. By Alex Weprin Senior Editor At a moment when the advertising ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...