Short-form video content overtake TV as India’s favorite entertainment medium

The content consumption landscape in India is undergoing a profound transformation as Instagram Reels and YouTube Shorts have ...
CNBC

CNBC's Inside India newsletter: Micro-dramas make a leap from China to India, fueling a new content race

Monday - Friday, 11:00 - 12:00 SIN/HK | 0500 - 06:00 CET Micro-drama is the fastest growing space in India's digital entertainment industry with the market expected to touch 1 billion dollars by 2030.
exchange4media

OTT, short-video platforms power India’s microdrama growth

Microdrama apps floated by Zee5, MX Player, Hoichoi and ShareChat add fresh momentum in the fast-growing short-form video market; Tata Play’s aggregator platform - Shots - set to widen access ...
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Meta claims Instagram Reels is now the top short-video platform in India

Meta, through a recent study, claims that Instagram Reels has emerged as India’s leading short-form video platform, surpassing TV, YouTube, and other competitors. This milestone coincides with Reels ...