Whenever there’s a sporting event of global import, those in the intellectual property business arm themselves against infringement, along with those who seek to infringe without venturing offside.

Guinness has decided to do a new kind of giveaway for a special item tied to the World Cup as they made pint-shaped ...

With the 2026 FIFA World Cup set to begin June 11, Guinness, the beer from Dublin, Ireland, is launching a soccer-themed campaign called "The World’s Cup" for fans watching around the world. Guinness, ...

uinness celebrates the rituals, pubs and shared moments that make soccer more than a game, reimagining a classic Guinness ad from the 1990s, “The world’s cup” NEW YORK, May 18, 2026 — Soccer has a ...

As soccer grabs millions of U.S. fans for the World Cup this summer, Guinness, the official beer of the Premier League, is reintroducing ad from the brand's history. First appearing in 1990 as "The ...

Guinness is prepping for the World Cup in their own way, as they have a couple of items coming out ahead of the tournament. The first is the limited-edition Soccer Pack, which you can see here, with ...