Your Google ads playbook won’t work for ChatGPT ads. Here’s what will.

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing ...

How to build a modern Google Ads targeting strategy like a pro

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Google’s Ads Chief Details UCP Expansion, New AI Mode Ads

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and ...

Are Your Google Ads Gen Z Proof? Strategies To Win The 18-24 Segment

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.
Search Engine Land

Google’s Ads Data Hub: What you need to know

The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced ...
Search Engine Roundtable

AdSense for Search To Stop Serving Over Google, Ad Personalization Deprecating

Google announced late on Friday that AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE) will stop serving ads over google.com and this will also mean that ad ...
The New York Times

When Google Altered Its Ad Rules, Charities Paid the Price

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...