If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin. Google Ads is no longer maintaining individual and ad group keyword ...

A court has ruled that a lawsuit over a company purchasing a rival's trademark as a search keyword should go to trial, in what could be the first case to scrutinize the trademark infringement ...

One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design. Strategies are changing continuously based on each client’s focus and industry, preventing ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

Opinions expressed by Entrepreneur contributors are their own. How does Google Keyword Planner work? If this is a recurring question you’re typing into your search engine, you’re reading the right ...

Back in August that Google added a new feature to the Keyword Planner tool to organize keywords into ad groups. Ginny Marvin, Google's Ads Liaison, said last Friday (yes, months later) that this ...

How does Google Keyword Planner work? If this is a recurring question you’re typing into your search engine, you’re reading the right article. We will show you a quick step-by-step on how to perform ...