After FIFA covered up Levi's logo for the World Cup, the company changed its Instagram profile picture

Levi's Stadium in Santa Clara, California, hosted its first World Cup match between Switzerland and Qatar this past Saturday.

FIFA Clumsily Tried to Hide the Logos of These Banned Brands at the World Cup. It Put Them in the Spotlight Instead.

FIFA covered the Levi's logo, taped over Heinz bottles and masked Beats headphones. The strategy backfired badly.

Why World Cup logo looks different on Brazil shirt

One thing stuck out about Brazil's kit during their game with Morocco: the badge on the sleeve or rather the color of it.
WON/F4W

WWE launches FIFA World Cup 2026 Legacy Championship belt

WWE has launched a special edition title belt for the FIFA World Cup 2026. They announced on X that the Legacy Championship ...

FIFA concealed the Levi's stadium logo for the World Cup. The company had the perfect response

Levi's is taking FIFA's World Cup rules in stride. Soccer's global governing body does not allow visible corporate branding ...

FIFA’s great World Cup stadium cover-up: How sponsors were hidden and who did it best

FIFA’s rules forced the Levi’s logo at Levi’s Stadium to be covered because Levi’s isn’t a World Cup sponsor. Levi’s embraced ...
Parade

Levi’s Had the Perfect Response After FIFA Covered Its Stadium Logo for World Cup

The brand’s latest marketing move is a stroke of genius. Some of the World Cup host stadiums are having a bit of an identity crisis—but one is leaning into it. As part of FIFA’s long-standing ...