Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

Marketing is especially important for small businesses that want to expand their reach. Marketing is an important tool for businesses of all sizes. Small businesses can use marketing techniques and ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the ...

For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...