In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...

An elevator speech is a quick and effective way of getting someone’s attention, and getting them to see things your way. The concept of an elevator pitch is to engage your audience, make your point ...

So what is an elevator pitch, anyway? Quite simply it is a short statement you make about you and your business in answer to a question like "What do you do?" or "What business are you in?" It has to ...

Entrepreneurs seeking funding will hear “no” a lot, but persistence pays off. It just takes one yes to get the support you need to launch and grow. Although you need to give potential investors a ...

Fundraising from Limited Partners (LPs) is one of the biggest challenges for emerging venture fund managers to succeed. In my previous post on fundraising strategies, I have drawn from B2B marketing & ...