CAA Sports signs heavyweight commercial deal with boxer Anthony Joshua

CAA Sports is stepping into the commercial ring with two-time heavyweight boxing world champion Anthony Joshua. An exclusive ...
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Dana White positioned as the 'savior' of boxing in Paramount's new commercial

Dana White has been vocal about reshaping professional boxing through Zuffa Boxing, with plans to model the promotion after the UFC’s centralized structure. His approach centers on tighter control, ...
The Drum

How Anthony Joshua could propel boxing into a new commercial era

Around 90,000 people filled a sold-out Wembley to watch the fight with many more watching at home and in pubs and clubs nationwide. The interest spanned far beyond the UK though: US cable companies ...
Boxing Scene

Arum More Confident Than Ever Wilder-Fury II Will Do 2 Million PPV Buys

LAS VEGAS – Bob Arum was at a party on Super Bowl Sunday, surrounded by about 80 people. When the first of two commercials promoting the Deontay Wilder-Tyson Fury rematch aired during the Chiefs-49ers ...