Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.

You see them everywhere. On your phone, your coffee cup, your sneakers. These iconic symbols have become so embedded in our daily lives that we rarely stop to think about where they actually came from ...

We explain the different types of logo and when to use each one.

Whether it’s the Superbowl, World Cup or World Series, sports fans never have to wonder who’s who on the field. Not with their team’s colors and carefully crafted logo plastered all over the stadium.

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

The Metropolitan Museum of Art (The Met) recently redesigned its logo to much criticism in the press. Pratt Institute’s Communications Design faculty member Graham Hanson, president and chief creative ...

When was the last time you bought a new piece of software for your Mac that wasn’t made by Microsoft, Adobe or Apple? The big three certainly appear to have the market sewn up with Office, Creative ...