This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […] ...

Unlike NBCUniversal, Amazon kicked off its first-ever upfront event with advertising right out of the gate. (OK, after an opening performance from Alicia Keys.) “Today is all about how we’re bringing ...

EA's sports games have already had in-game sponsorships and brand deals. With EA Advertising, expect even more.

NBA Union launches Plyrs Untd, a Sports Marketing venture giving players control over branding, partnerships, NIL rights, ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

Electronic Arts launched "EA Advertising", a new platform for integrated real time in game advertising across its portfolio.

WASHINGTON, DC, September 16, 2025 (EZ Newswire) -- Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...

EA announces EA Advertising, enabling deeper brand integration for its portfolio of sports titles, such as Madden NFL and EA ...

Lottery.com updates its platform for diverse ad formats on Sports.com, enhancing revenue opportunities for brands targeting sports consumers. Lottery.com Inc. announced updates to its platform to ...

Also In The Forbes CMO Newsletter: The Art Of Marketing In A Virtual World, Stephen Colbert Takes On The FCC, Playtime Gets New Rules, U.S. Pride Needs A Rebrand “Virtual worlds are no longer ...

Live sports, ad-supported plans and pricing strategies are among the items highlighted by a Netflix Inc (NASDAQ:NFLX) analyst ahead of the company's fourth-quarter earnings report, which will include ...